Hi, I'm Isabel.

I'm a product designer who thinks like a strategist.

I combine research, data, and business logic to design experiences that hold up for users, teams, and the bottom line.

UCLA Business Economics

6 years at Deloitte

Now at CMU MHCI

Work

Work

Beyond Proximity · A compatibility feature for Bumble's daters that trades proximity alerts for behavioral signal.
Orange Flower

Bumble Rhythm

Beyond Proximity · A compatibility feature for Bumble's daters that trades proximity alerts for behavioral signal.

Design Systems

Cross-Platform Design

Figma MCP x Claude Code

Beyond Proximity · A compatibility feature for Bumble's daters that trades proximity alerts for behavioral signal.
Orange Flower

Bumble Rhythm

Beyond Proximity · A compatibility feature for Bumble's daters that trades proximity alerts for behavioral signal.

Design Systems

Cross-Platform Design

Figma MCP x Claude Code

The Friction Tax · A logging redesign that takes Ate's mindfulness food tracker from 40+ taps to one.
Food Diary Banner

Ate Food Diary

The Friction Tax · A logging redesign that takes Ate's mindfulness food tracker from 40+ taps to one.

Systems Thinking

Interaction Design

Shipped to Production

The Friction Tax · A logging redesign that takes Ate's mindfulness food tracker from 40+ taps to one.
Food Diary Banner

Ate Food Diary

The Friction Tax · A logging redesign that takes Ate's mindfulness food tracker from 40+ taps to one.

Systems Thinking

Interaction Design

Shipped to Production

Identity Over Guilt · A savings app for early-career adults that rewards identity over guilt.
Mimi's Treasure Thumbnail Image

Mimi's Treasure

Identity Over Guilt · A savings app for early-career adults that rewards identity over guilt.

Persuasive Design

Fintech

Gamification

Identity Over Guilt · A savings app for early-career adults that rewards identity over guilt.
Mimi's Treasure Thumbnail Image

Mimi's Treasure

Identity Over Guilt · A savings app for early-career adults that rewards identity over guilt.

Persuasive Design

Fintech

Gamification

About Me

About Me

Four languages, six years of consulting, one broken calculator that started it all.

I didn't grow up belonging fully to any one place. Born in Taiwan, raised across New Jersey, Taipei, and Shanghai, picking up five languages in the process. That experience, of always translating, always reading the room you weren't designed for, is what made me a designer before I ever called myself one.

My path into product started with a broken calculator. At Moneythink, I helped build a college cost tool for low-income students. The math was right, but the design didn't account for what it actually feels like to be a first-gen applicant staring at numbers that determine your future. That gap between what's technically correct and what's genuinely helpful is what I've been closing ever since.

Six years at Deloitte in transfer pricing taught me how incentive structures actually behave, not just how they're supposed to. I carried that into my Master of Human-Computer Interaction program at Carnegie Mellon University, and into every product I'm working on.

Outside of work, I'm chasing my orange cat Hani around the house, watching The Law According to Lidia Poët in an ambitious attempt at learning Italian, pinning apartment layouts I'll definitely recreate someday, and quietly deciding whether to go back for my black belt in judo.

Product Designer

Consumer Reports (CMU MHCI Capstone)

Jan 2026 - Present

Product Designer

Trainwell (CMU Corporate Startup Lab)

Jan 2026 - Present

Transfer Pricing Manager

Deloitte

July 2019 - June 2025

Product Designer (Contract)

District 3 Innovation

Aug - December 2023

Product Designer (Contract)

Ate Food Diary

March - April 2022

Product Designer

Consumer Reports (CMU MHCI Capstone)

Jan 2026 - Present

Product Designer

Trainwell (CMU Corporate Startup Lab)

Jan 2026 - Present

Transfer Pricing Manager

Deloitte

July 2019 - June 2025

Product Designer (Contract)

District 3 Innovation

Aug - December 2023

Product Designer (Contract)

Ate Food Diary

March - April 2022

Let's Connect

Whether you have an opportunity, a question, or want to know more about me and my work, I'd love to hear from you!

LinkedIn · Resume · Email

Let's Connect

Whether you have an opportunity, a question, or want to know more about me and my work, I'd love to hear from you!

LinkedIn · Resume · Email