Hi, I'm Isabel.
I'm a product designer who thinks like a strategist.
I combine research, data, and business logic to design experiences that hold up for users, teams, and the bottom line.
UCLA Business Economics
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6 years at Deloitte
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Now at CMU MHCI
Four languages, six years of consulting, one broken calculator that started it all.
I didn't grow up belonging fully to any one place. Born in Taiwan, raised across New Jersey, Taipei, and Shanghai, picking up five languages in the process. That experience, of always translating, always reading the room you weren't designed for, is what made me a designer before I ever called myself one.
My path into product started with a broken calculator. At Moneythink, I helped build a college cost tool for low-income students. The math was right, but the design didn't account for what it actually feels like to be a first-gen applicant staring at numbers that determine your future. That gap between what's technically correct and what's genuinely helpful is what I've been closing ever since.
Six years at Deloitte in transfer pricing taught me how incentive structures actually behave, not just how they're supposed to. I carried that into my Master of Human-Computer Interaction program at Carnegie Mellon University, and into every product I'm working on.
Outside of work, I'm chasing my orange cat Hani around the house, watching The Law According to Lidia Poët in an ambitious attempt at learning Italian, pinning apartment layouts I'll definitely recreate someday, and quietly deciding whether to go back for my black belt in judo.












