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Hi, I'm Isabel.

Hi, I'm Isabel.

I'm an economist turned product designer who designs for how people actually behave.

UCLA Business Economics

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6 years at Deloitte

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CMU Master of Human-Computer Interaction

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Work

Work

Consumer Reports

AI shopping extension for reaching shoppers on retail sites

Agentic Commerce

Human-AI Trust

Interaction Design

Consumer Reports

AI shopping extension for reaching shoppers on retail sites

Agentic Commerce

Human-AI Trust

Interaction Design

Trainwell

AI nutrition support for trainer-led coaching

AI Product Strategy

Human-AI Interaction

0→1 Product

Trainwell

AI nutrition support for trainer-led coaching

AI Product Strategy

Human-AI Interaction

0→1 Product

Bumble · Independent concept

Lifestyle-based matching for a dating app’s retention challenge

Design Systems

Cross-Platform Design

Figma MCP x Claude Code

Bumble · Independent concept

Lifestyle-based matching for a dating app’s retention challenge

Design Systems

Cross-Platform Design

Figma MCP x Claude Code

Ate Food Journal

Meal entry redesign for a mindful eating journal

Systems Thinking

Interaction Design

Shipped to Production

Ate Food Journal

Meal entry redesign for a mindful eating journal

Systems Thinking

Interaction Design

Shipped to Production

Food Diary Banner

Ate Food Journal

Meal entry redesign for a mindful eating journal

Systems Thinking

Interaction Design

Shipped to Production

About Me

Five languages, one broken calculator, and a background in economics that started it all.

About Me

Five languages, one broken calculator, and a background in economics that started it all.

I’m a Master’s of Human-Computer Interaction student at Carnegie Mellon, graduating August 2026. My background is in economics, six years spent inside the incentive structures that quietly shape every decision.

I design products that make those systems legible, and lately, more trustworthy: AI agents, behavioral tools, complex choices made simple.

Always Translating

I didn't grow up belonging fully to any one place. Born in Taiwan, raised across New Jersey, Taipei, and Shanghai, picking up five languages (Mandarin, English, French, Japanese, and Taiwanese) along the way. That experience, of always translating, always reading the room you weren't designed for, is what made me a designer before I ever called myself one.

Always Translating

I didn't grow up belonging fully to any one place. Born in Taiwan, raised across New Jersey, Taipei, and Shanghai, picking up five languages (Mandarin, English, French, Japanese, and Taiwanese) along the way. That experience, of always translating, always reading the room you weren't designed for, is what made me a designer before I ever called myself one.

Always Translating

I didn't grow up belonging fully to any one place. Born in Taiwan, raised across New Jersey, Taipei, and Shanghai, picking up five languages (Mandarin, English, French, Japanese, and Taiwanese) along the way. That experience, of always translating, always reading the room you weren't designed for, is what made me a designer before I ever called myself one.

The Broken Calculator

My path into product started with a broken calculator. At Moneythink, I helped build a college-cost tool for low-income students. The math was right, but the design didn't account for what it actually feels like to be a first-gen applicant staring at numbers that determine your future. That gap between what's technically correct and what's genuinely helpful is what I've been closing ever since.

The Broken Calculator

My path into product started with a broken calculator. At Moneythink, I helped build a college-cost tool for low-income students. The math was right, but the design didn't account for what it actually feels like to be a first-gen applicant staring at numbers that determine your future. That gap between what's technically correct and what's genuinely helpful is what I've been closing ever since.

The Broken Calculator

My path into product started with a broken calculator. At Moneythink, I helped build a college-cost tool for low-income students. The math was right, but the design didn't account for what it actually feels like to be a first-gen applicant staring at numbers that determine your future. That gap between what's technically correct and what's genuinely helpful is what I've been closing ever since.

How Incentives Actually Behave

Six years at Deloitte in transfer pricing taught me how incentive structures actually behave, not just how they're supposed to. I carried that into my Master of Human-Computer Interaction at Carnegie Mellon, and into every product I design now.

How Incentives Actually Behave

Six years at Deloitte in transfer pricing taught me how incentive structures actually behave, not just how they're supposed to. I carried that into my Master of Human-Computer Interaction at Carnegie Mellon, and into every product I design now.

How Incentives Actually Behave

Six years at Deloitte in transfer pricing taught me how incentive structures actually behave, not just how they're supposed to. I carried that into my Master of Human-Computer Interaction at Carnegie Mellon, and into every product I design now.

Outside of Work

I'm chasing my orange cat Hani around the house, watching The Law According to Lidia Poët in an ambitious attempt at learning Italian, pinning apartment layouts I'll definitely recreate someday, and quietly deciding whether to go back for my black belt in judo.

Outside of Work

I'm chasing my orange cat Hani around the house, watching The Law According to Lidia Poët in an ambitious attempt at learning Italian, pinning apartment layouts I'll definitely recreate someday, and quietly deciding whether to go back for my black belt in judo.

Outside of Work

I'm chasing my orange cat Hani around the house, watching The Law According to Lidia Poët in an ambitious attempt at learning Italian, pinning apartment layouts I'll definitely recreate someday, and quietly deciding whether to go back for my black belt in judo.

Designing Flower Bouquets

Recently, I've been into playing with different color contrasts and texture combinations through designing flower bouquets

Florence, Italy

A big motivation for learning new languages has always been immersing myself in the culture and interacting with the locals

Baking during Covid

One of the perks of baking is being able to share with a group of people, and I'm looking forward to the next group I can share my baked goods with!

Mount. Fuji 3D Paper Craft

Building this Chureito Pagoda paper model involved a level of hand-eye coordination that made me immediately appreciate real human craftsmanship