Hi, I'm Isabel.

I'm an economist turned product designer who designs for how people actually behave.

UCLA Business Economics

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6 years at Deloitte

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Now at CMU MHCI

View my work

View my work

About me

About me

Work

Work

Designing How Consumers Trust AI Agents in a $1 Trillion Shift to Agentic Commerce

CONSUMER REPORTS · Spring 2026—Present

Consumer Reports

Designing How Consumers Trust AI Agents in a $1 Trillion Shift to Agentic Commerce

Agentic Commerce

Human-AI Trust

Mixed-Methods Research

Designing How Consumers Trust AI Agents in a $1 Trillion Shift to Agentic Commerce

CONSUMER REPORTS · Spring 2026—Present

Consumer Reports

Designing How Consumers Trust AI Agents in a $1 Trillion Shift to Agentic Commerce

Agentic Commerce

Human-AI Trust

Mixed-Methods Research

A nutrition layer for Trainwell, a coaching platform with 50,000+ clients, that drives behavior change between trainer check-ins.

TRAINWELL · Jan-Apr 2026

Trainwell Nutrition

A nutrition layer for Trainwell, a coaching platform with 50,000+ clients, that drives behavior change between trainer check-ins.

AI Product Strategy

Human-AI Interaction

0→1 Product

A nutrition layer for Trainwell, a coaching platform with 50,000+ clients, that drives behavior change between trainer check-ins.

TRAINWELL · Jan-Apr 2026

Trainwell Nutrition

A nutrition layer for Trainwell, a coaching platform with 50,000+ clients, that drives behavior change between trainer check-ins.

AI Product Strategy

Human-AI Interaction

0→1 Product

A compatibility feature for Bumble's daters that trades proximity alerts for behavioral signal.

CONCEPT · Winter 2026

Bumble Rhythm

A compatibility feature for Bumble's daters that trades proximity alerts for behavioral signal.

Design Systems

Cross-Platform Design

Figma MCP x Claude Code

A compatibility feature for Bumble's daters that trades proximity alerts for behavioral signal.

CONCEPT · Winter 2026

Bumble Rhythm

A compatibility feature for Bumble's daters that trades proximity alerts for behavioral signal.

Design Systems

Cross-Platform Design

Figma MCP x Claude Code

A logging redesign for Ate, a food tracker in Apple's "10 Essential Nutrition Apps," that cut tracking from 40+ taps to one.

ATE FOOD DIARY · Spring 2022

Ate Food Diary

A logging redesign for Ate, a food tracker in Apple's "10 Essential Nutrition Apps," that cut tracking from 40+ taps to one.

Systems Thinking

Interaction Design

Shipped to Production

A logging redesign for Ate, a food tracker in Apple's "10 Essential Nutrition Apps," that cut tracking from 40+ taps to one.

ATE FOOD DIARY · Spring 2022

Ate Food Diary

A logging redesign for Ate, a food tracker in Apple's "10 Essential Nutrition Apps," that cut tracking from 40+ taps to one.

Systems Thinking

Interaction Design

Shipped to Production

A concept savings app that replaces the shame of budgeting tools with a collection you're proud to grow.

CONCEPT · Fall 2025

Mimi's Treasure

A concept savings app that replaces the shame of budgeting tools with a collection you're proud to grow.

Persuasive Design

Fintech

Gamification

A concept savings app that replaces the shame of budgeting tools with a collection you're proud to grow.

CONCEPT · Fall 2025

Mimi's Treasure

A concept savings app that replaces the shame of budgeting tools with a collection you're proud to grow.

Persuasive Design

Fintech

Gamification

About Me

Five languages, one broken calculator, and a background in economics that started it all.

About Me

Five languages, one broken calculator, and a background in economics that started it all.

I’m a Master’s of Human-Computer Interaction student at Carnegie Mellon, graduating August 2026. My background is in economics, six years spent inside the incentive structures that quietly shape every decision.

I design products that make those systems legible, and lately, more trustworthy: AI agents, behavioral tools, complex choices made simple.

Always Translating

I didn't grow up belonging fully to any one place. Born in Taiwan, raised across New Jersey, Taipei, and Shanghai, picking up five languages (Mandarin, English, French, Japanese, and Taiwanese) along the way. That experience, of always translating, always reading the room you weren't designed for, is what made me a designer before I ever called myself one.

Always Translating

I didn't grow up belonging fully to any one place. Born in Taiwan, raised across New Jersey, Taipei, and Shanghai, picking up five languages (Mandarin, English, French, Japanese, and Taiwanese) along the way. That experience, of always translating, always reading the room you weren't designed for, is what made me a designer before I ever called myself one.

Always Translating

I didn't grow up belonging fully to any one place. Born in Taiwan, raised across New Jersey, Taipei, and Shanghai, picking up five languages (Mandarin, English, French, Japanese, and Taiwanese) along the way. That experience, of always translating, always reading the room you weren't designed for, is what made me a designer before I ever called myself one.

The Broken Calculator

My path into product started with a broken calculator. At Moneythink, I helped build a college-cost tool for low-income students. The math was right, but the design didn't account for what it actually feels like to be a first-gen applicant staring at numbers that determine your future. That gap between what's technically correct and what's genuinely helpful is what I've been closing ever since.

The Broken Calculator

My path into product started with a broken calculator. At Moneythink, I helped build a college-cost tool for low-income students. The math was right, but the design didn't account for what it actually feels like to be a first-gen applicant staring at numbers that determine your future. That gap between what's technically correct and what's genuinely helpful is what I've been closing ever since.

The Broken Calculator

My path into product started with a broken calculator. At Moneythink, I helped build a college-cost tool for low-income students. The math was right, but the design didn't account for what it actually feels like to be a first-gen applicant staring at numbers that determine your future. That gap between what's technically correct and what's genuinely helpful is what I've been closing ever since.

How Incentives Actually Behave

Six years at Deloitte in transfer pricing taught me how incentive structures actually behave, not just how they're supposed to. I carried that into my Master of Human-Computer Interaction at Carnegie Mellon, and into every product I design now.

How Incentives Actually Behave

Six years at Deloitte in transfer pricing taught me how incentive structures actually behave, not just how they're supposed to. I carried that into my Master of Human-Computer Interaction at Carnegie Mellon, and into every product I design now.

How Incentives Actually Behave

Six years at Deloitte in transfer pricing taught me how incentive structures actually behave, not just how they're supposed to. I carried that into my Master of Human-Computer Interaction at Carnegie Mellon, and into every product I design now.

Outside of Work

I'm chasing my orange cat Hani around the house, watching The Law According to Lidia Poët in an ambitious attempt at learning Italian, pinning apartment layouts I'll definitely recreate someday, and quietly deciding whether to go back for my black belt in judo.

Outside of Work

I'm chasing my orange cat Hani around the house, watching The Law According to Lidia Poët in an ambitious attempt at learning Italian, pinning apartment layouts I'll definitely recreate someday, and quietly deciding whether to go back for my black belt in judo.

Outside of Work

I'm chasing my orange cat Hani around the house, watching The Law According to Lidia Poët in an ambitious attempt at learning Italian, pinning apartment layouts I'll definitely recreate someday, and quietly deciding whether to go back for my black belt in judo.

Designing Flower Bouquets

Recently, I've been into playing with different color contrasts and texture combinations through designing flower bouquets

Florence, Italy

A big motivation for learning new languages has always been immersing myself in the culture and interacting with the locals

Baking during Covid

One of the perks of baking is being able to share with a group of people, and I'm looking forward to the next group I can share my baked goods with!

Mount. Fuji 3D Paper Craft

Building this Chureito Pagoda paper model involved a level of hand-eye coordination that made me immediately appreciate real human craftsmanship

Let's Connect

Whether you have an opportunity, a question, or want to know more about me and my work, I'd love to hear from you!

→ LinkedIn · Resume · Email

Let's Connect

Whether you have an opportunity, a question, or want to know more about me and my work, I'd love to hear from you!

→ LinkedIn · Resume · Email